To video, or not to video, that is the question.
Vote yes and you will see more video from us; vote no and not so much!
What did we learn from the Super Bowl yesterday? (By the way, that was one of the greatest Super Bowl games played)
1. Devon can figure out how to win a bet even when she’s not in the bet. Yes, Devon will be at breakfast when long time listener “Near Broke” pays for picking Seattle.
We attend a number of business networking groups in our area; last night was the first time attending “The Connecting Experts.” The Connecting Experts model is unique, they ask you not to pass around business cards, they instead want you to focus on the concept of asking “what can I do to help you?”
What business networking bits of advice do you have? Have you had more success with one organization over another? Or with one approach when you’re in a group of people?
We are (Tom and Devon) unique in that we’re not asking people to buy anything from us, we’re just letting people know we can emcee events, come talk to their organizations about relevant issues of the day, therefore it is easy for us to talk to people because we’re free! Plus, we have the added experience of having been on the radio for years so every conversation is like an interview, we know how to put people at ease and get them talking about their business and goals. We enjoy all gatherings of people!
Is anyone effectively experimenting with Snapchat for promotion? If so, what advice do you have?
Our most utilized social media site is Facebook, followed by Instagram and Twitter. We know the value of Facebook because our audience is mostly families and those individuals (moms and dads) tend to be on Facebook; and they are also on Instagram, Twitter and Pinetrest.
We are also very aware that each social media site comes with its own paradigm of promotion, what you do on one social media site is not what you would do on another site. And since we have almost no experience with Snapchat it would be helpful if we understood others experiences, what worked for you? What would you do differently? Etc.
We want to thank the Berthoud Chamber of Commerce for allowing us to emcee their annual dinner – it can be a dangerous proposition giving the two of us microphones.
We love our NOCO Chambers, they do an incredible job connecting the business community. Unfortunately we will not be able to emcee the Loveland Chamber of Commerce dinner because Tom will be out of town – next year! Make sure you find Devon at the dinner so she can buy the first person who mentions reading this article a beer;-)
Are their business organizations, other than the Chamber you and your business get value?
Ready, Set, Go!
We’ve been having fun this summer: playing golf, working on an event Conserving Nature’s Resources and otherwise expanding our horizons. I think we have learned a few things about one another: 1. We enjoy working together, but we still want to kill each other just about every other day. 2. You better like the person you work with otherwise you will kill them. 3. You had better be able to figure out how to communicate or you will kill each other. 4. Being to busy is no excuse for ignoring your blog.
We didn’t kill each other, although it was touch and go there for awhile, and now we’re back in the saddle. Seriously, we have learned that we both need to be better communicators, especially when you’re in business together and working together almost everyday. We’re also on a learning curve of one another’s strengths and weaknesses, who is better able to perform what roles. While we had a successful event October 7, it nearly killed both of us. Continue reading
Where do you get your information related to current local, national and world events?
Devon and I often struggle with finding a balance between what topics to cover, often debating what people already know and don’t know. We’re always looking for fresh angles on current topics. Our goal is to inform listeners, but at the same time entertain. If you’re not having fun with us, then we’re not doing our job.
Help us with our little market research: Continue reading
1. Timing. You need to know how long your interview is going to last. If your segment is 5 minutes then your answers need to be concise; if your segment is 12 minutes then you have a little more flexibility, but you should still not be giving 3-4 minute answers. You can easily say what you have to say in 60-120 seconds. Finally, yes and no answers do not make for good radio.
2. Passion. Are you passionate about your topic? You should be. You need to let your passion shine. Sounding monotone doesn’t tell people you are passionate, it almost sounds like you are sleeping. Be engaging, conversational and most importantly have fun with the host(s) who are interviewing you. Continue reading
Why Aren’t You on the Radio?
Almost everyone I know is in need of free marketing, and as someone who is on the radio five days a week, three hours a day, it is amazing how many great stories are out there that if people would just contact us we would have them on-air.
Are you a business owner? Are you an expert in a particular field? Do you have an upcoming event? The list of reasons for you to be on the radio is endless.
How do you get on-air?
Start local and small:
Let’s assume you have never been on-air and that’s why you’re still reading.
Let’s use a restaurant owner for this example. Every market has major radio stations, mid-size and small. Find the smaller stations to start. As a restaurant owner you have more flexibility between AM and FM stations. Once you have identified the smaller stations, listen and research the on-air talent, learn something about them. After you’ve learned what you need to about them, call the producer of the show and ask if you can bring breakfast, lunch or dinner to the host(s), producer and anyone else at the station, know how many people you need to feed, generally not many people. Continue reading