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Is anyone effectively experimenting with Snapchat for promotion? If so, what advice do you have?

Our most utilized social media site is Facebook, followed by Instagram and Twitter. We know the value of Facebook because our audience is mostly families and those individuals (moms and dads) tend to be on Facebook; and they are also on Instagram, Twitter and Pinetrest.

We are also very aware that each social media site comes with its own paradigm of promotion, what you do on one social media site is not what you would do on another site. And since we have almost no experience with Snapchat it would be helpful if we understood others experiences, what worked for you? What would you do differently? Etc.